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Vault Rewards Program

My Role:

Head Program Integration, Experience and Adoption

My Goals:

Personalized loyalty, powered by intelligence

At Signet Jewelers, I played a pivotal role in the execution of the company’s first-ever Loyalty Program, rolled out across 2,800 retail locations of the Signet family of brands, Jared, Zales, and Kay Jewelers. I led a cross-functional team of product marketing and management professionals, guiding digital development, customer and associate experience design, systems integration, and learning and development initiatives that ensured a seamless execution and long-term success

Key Contributions

Strategy

  • Loyalty research leader with McKinsey

  • Customer experience strategy

  • Program design and optimization

Execution

  • Cross-functional project management

  • Launch execution excellence

  • E-commerce product design

Insights

  • A/B testing expertise

  • Adoption and analytics

  • Team and field advisory insights

Leadership

  • Learning and development leadership

  • Regional and Divisional Support

Key Takeaways

Generated $7.2M+ revenue with 9M+ members who spent 2× more than non-members in the first year.

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