AI-Powered Learnings
My Role:
Head of Digital Integration, Experience and Adoption
My Goals:
AI Storytelling in the Driver Seat to Digital Success
When I joined Signet, I recognized that the launch of a dedicated digital experience department demanded a capability that could quickly train, inspire, and guide teams through a human-first digital transformation in stores. I designed and implemented a hands-on training initiative, drawing on the immersive methods of my flight attendant training, to walk users’ step by step through the digital experience. Soon after, I advanced this approach by introducing AI-driven training to support the rollout of key innovations—such as SMS in Clienteling and Digital Storefronts—ensuring learning was clear, engaging, and effective in driving motivation and adoption
Key Contributions
Strategy
Cross-collaboration with UX and Design
Customer and Team experience strategy
Learning Program design and optimization
Field Operations Framework Design
Execution
Cross-functional project management
Launch execution excellence
Curriculum Journey Mapping & Design
Release timeline, approvals and campaigns
Insights
A/B testing expertise
Adoption and analytics
Team and field advisory insights
Leadership
Learning and development leadership
Regional and Divisional Support
Key Takeaways
Reduced training schedule allocation by 55%
Generated an average of $35,000 in additional monthly sales per team member through optimized floor engagement and performance-driven strategies.
Increased digital training completion and adoption by 78%