Go-to-Field Strategy
My Role:
Head of Field Digital Integration & Feedback Analysis
My Goals:
Scaling Digital, Empowering People
I lead with the belief that strategy is strongest when built with those closest to the customer. Through the Go-to-Field (GTF) strategy, my team and I empowered 18,000 team members to shape and scale digital innovation across E-commerce, Services, Operations, and Sales. Guided by the GTM framework, we delivered campaigns that anticipated, educated, supported, and evaluated every digital product with frontline users at the center.
To sustain this partnership, I established a Field Advisory Board—transforming frontline insight into product development journey, driving innovation, and ensuring every decision reflects both operational excellence and the human experience.
Key Contributions
Strategy
Customer and Team Experience Strategy
Field Operations, Improved Communications, and Training
Execution
Cross-Functional Project and Product Management
Agenda and Focus Design
Participation, Presentation, and Execution Campaigns
Insights
Feedback Analytics Design
Team and Leader Advisory insights
Leadership
Cross-functional Feedback Project Application
Regional and Divisional Support
Key Takeaways
Insights that matter
Field voices bring the clarity of lived experience, ensuring strategy reflects the reality of customer and team needs.
Frontline Focus
With focus on the frontline, we strengthen trust, foster collaboration, and empower teams to see themselves as co-creators of success.
Decisions with Impact: Grounding Leadership in Real-World Input Accelerates Adoption, Drives Measurable Results, and Builds Confidence in the Path Forward.
Measurable Results
Increase 24 test users to a128 Field Member Advisory Board
Increased Digital Adoption by 56%
Reduced Digital Training by 78% with AI-powered E-Learnings
Reduced Digital walkthroughs from 40-hour PDF to a 13-minute Hands-On Simulation System
Introduced a Digital Hub Page with over 2000 page visits daily