Excelling in Global Luxury Retail
My Role:
Senior Vice President – Marketing & Business Development
My Goals:
Shaping Luxury with Empathy and Customer Experience
I’ve built my career at the intersection of artistry, global growth, and brand leadership in the bridal and couture industry.
At Reem Acra, I experienced how couture shapes culture—dressing icons from Angelina Jolie and Beyoncé to First Ladies Jill and Melania, and defining the house’s red-carpet legacy. Beyond the spotlight, I led initiatives servicing bridal retailers worldwide, resulting in a 56% increase in account business development and expanding the brand’s global retail footprint.
At Pronovias Group, I led the U.S. growth of Nicole Milano, transforming it from an emerging Italian label into a multi-million-dollar brand of accessible luxury. Blending modern Italian elegance with global reach, Nicole Milano became a symbol of youthful romance, craftsmanship, and sustainable innovation.
As a premier bridal retailer with locations across the U.S. and Europe, generating over $15 million in global sales, I've created an inspiring network where design, customer experience, and business excellence converge to shape the next era of bridal retail.
Key Contributions
Market Growth & Operations
Spearheaded entry into new global markets, expanding wholesale distribution across Asia, Europe, and North America, achieving double-digit revenue growth for each brand.
Leading up to 24 global cross-functional partners in operational, digital, and sales accomplishments.
Secured multi-unit flagship operations and partnerships with luxury department stores and high-end bridal boutiques, increasing brand visibility and accessibility.
Product & Collection Innovation
Introduced a supplemental bridal line that captured emerging trends while maintaining brand heritage, resulting in strong sell-through rates.
Collaborated with design and production teams to align collections with market demand, achieving reduced time-to-market and higher adoption from key retail partners.
Strategic Partnerships & Branding
Negotiated high-profile collaborations with media networks, red carpet stylists, and celebrity clientele, elevating brand prestige during global award seasons.
Orchestrated Bridal Fashion Week presentations and exclusive trunk show that generated significant press coverage and strengthened influencer engagement.
Revenue & Client Engagement
Launched a client engagement program, increasing repeat business and delivering measurable revenue uplift.
Leveraged data-driven insights to refine sales strategies, boosting wholesale conversion rates and improving retailer satisfaction scores.
Operational Excellence
Introduced overseas manufacturing partnerships to balance craftsmanship with scale, improving margins while preserving couture quality.
Streamlined sales, social media, and marketing operations, integrating digital tools and AI-driven training programs to upskill retail partners and accelerate adoption.
Key Takeaways