Partner Bridal Program Implementation
My Role:
Head of Program Management
My Goals:
Expand our loyalty footprint with precision in Bridal
Introduced The Vault Rewards Bridal Partnership Program, an exclusive initiative designed to strengthen Signet’s brand presence and create a connected ecosystem supporting couples from engagement and beyond. By partnering with leading bridal designers and salons nationwide, the program deepened relationships with brides, families, and communities, expanding qualified customer engagement and unlocking new growth opportunities across emerging markets, including Quinceañera celebrations and the Hispanic American community.
Key Contributions
Strategy
Customer and Team Experience Strategy
Field Operations Cross-Collaboration
Loyalty Design Framework
External Partnership Collaboration
Execution
Cross-functional project management
Benefits and Implementation Design
Participation and Incentive Campaigns
Insights
Nationwide Partner Analytics
Team and Partner Advisory insights
Leadership
Regional and Divisional Support
C-Suite Presentation and Execution
Key Takeaways
Expanded Reach
Goal to build deeper connections with brides, families, and communities through trusted bridal retail partners
Qualified Growth
Generate a consistent pipeline of high-value leads while opening access to emerging markets like Quinceañera celebrations.
Stronger Loyalty
Create an ecosystem that supports couples beyond the wedding day, driving long-term customer relationships and brand affinity.
Transformative Sales Impact
Position Signet as the destination of choice, converting new pipelines into significant revenue growth and strengthening market leadership across all locations.